I came up with these posts to push McLaren Auckland's move into Westfield Newmarket. The two vehicles that would be in-store were the Artura and the extremely rare Elva (for the first time in New Zealand).

I wanted to try something that fit with the McLaren CI but played with it enough to be visually refreshing. I edited and re-coloured the Elva picture until it matched (in contrast) the purple/blue hues of the Artura pic. From there they supported each other enough visually that it was just a matter of composition before the Stroked/Gradient text finished the job.